With so many different options (free or paid) to choose, align and enhance your marketing, sales and customer service department, selecting the right CRM, inbound marketing and marketing automation solution can be challenging.

If you have reached the point of considering choosing a CRM system (Customer Relationship Management), we highly recommend you to devote enough time to the understanding of the complete range of advantages of such a system before rushing into selection mode.

CRM is more than mere business software or a combination of processes packaged together in one platform. A CRM is the communications business culture of a company and it focuses on the acquisition and retention of suitable clients. A good CRM is a dynamically changing environment that serves as a powerful tool for analysis, tracking and administering of the different ways your clients prefer buying your products, services and solutions.

The correct CRM integration of the processes and functions of marketing, sales and customer services makes the lives of your employees easier. It gives them a chance to work as a part of a team and exchange key business information between each other.

A CRM system has to increase process efficiency via automations and limit the room for human errors. It has to manage your company growth, providing it has the capability for integration with other key businesses systems.

A good CRM is your personal assistant in the sales process, helping you focus on the most thoroughly evaluated prospects and improve your communication with key decision makers. The more you know about your clients and their buying behaviour, the better prepared you’d be when they are sales-ready.

Client satisfaction is a decisive factor in every firm’s success. A properly chosen and implemented CRM system allows your team be proactive in customer service which in turn brings in additional revenue from satisfied and loyal clients.

Sales Strategy Consulting focused on the most important part of the CRM consulting services and provide: